Jaguar posts first sales rise in almost 2 years

For decades, Ford has carried Jaguar like an 800 lb guerrilla on the company's back. And just as Ford is able to unload the money-burning British marque, the leaping cat responds by posting its first sales increase in two years. Jaguar's April sales were up a ridiculous 69.6% in Europe, and while Automotive News somehow gives credit for this sales success to Tata Motors, it likely has a hell of a lot more to do with the all-new XF sedan. Jaguar has 18,000 customers in line for the new 4-door, which has given sales figures a big lift while helping other Jags leave the dealer lot, too. The slow-selling X-Type and the underrated XJ also got a lift from the extra showroom traffic.
At first glance, it appears Ford's luck just can't change, as Jaguar is finally looking interesting just as the Blue Oval sells it off. What's more likely is that Ford wouldn't have gotten as much cash for the leaping cat if it couldn't dangle a hot-looking sedan to potential suitors.

[ Via: Auto News ]
[ Tag: Ford,Jaguar Sales,JaguarSales,Tata Motors,TataMotors ]

Alfa to work with Jaguar on new vehicle platforms, dealerships?

Hot on the heels of the impending sale official sale of Jaguar and Land Rover to Tata and news that Fiat is looking to start producing Alfa Romeo vehicles in the U.S. are reports that Fiat would be interested in partnering up with the new Jaguar ownership to share rear-wheel-drive platforms for their high-end Alfa models. Tata and Fiat already have close ties, as Ratan Tata, chairman of the Tata Group, is a member of Fiat's board and the two companies jointly produce engines and transmissions in India.
In addition to possible platform sharing between Jaguar and Alfa, Fiat is also interested in using the existing Jaguar and Land Rover dealer base in the U.S. as a way to ease Alfa's re-entry the American market. Anything that helps get Alfa Romeo back in the U.S. is fine by us, but there are surely issues with selling what could possibly be competing brands from the same dealer lots.

[ Via: The Financial Times ]
[ Tag: alfa romeo,alfa-romeo,AlfaRomeo,fiat,jaguar,land rover,land-rover,LandRover,ratan tata,ratan-tata,RatanTata,tata ]