Thursday, June 12, 2008

Alfa to work with Jaguar on new vehicle platforms, dealerships?


Hot on the heels of the impending sale official sale of Jaguar and Land Rover to Tata and news that Fiat is looking to start producing Alfa Romeo vehicles in the U.S. are reports that Fiat would be interested in partnering up with the new Jaguar ownership to share rear-wheel-drive platforms for their high-end Alfa models. Tata and Fiat already have close ties, as Ratan Tata, chairman of the Tata Group, is a member of Fiat's board and the two companies jointly produce engines and transmissions in India.
In addition to possible platform sharing between Jaguar and Alfa, Fiat is also interested in using the existing Jaguar and Land Rover dealer base in the U.S. as a way to ease Alfa's re-entry the American market. Anything that helps get Alfa Romeo back in the U.S. is fine by us, but there are surely issues with selling what could possibly be competing brands from the same dealer lots.

[ Via: The Financial Times ]
[ Tag: alfa romeo,alfa-romeo,AlfaRomeo,fiat,jaguar,land rover,land-rover,LandRover,ratan tata,ratan-tata,RatanTata,tata ]