Tata to enter uber-lux segment with Daimler revival

It's lonely at the top. If you've got a big budget to buy a big luxury sedan, you're typically looking at a Bentley Arnage or a Rolls-Royce Phantom (Mercedes tried to make a go of it with Maybach, but never really managed to establish itself outside the Persian Gulf and hip-hop videos). Now Jaguar's new owners at Tata want to take on the establishment with a storied name of its own: Daimler.Not to be confused with the Mercedes parent company, Daimler has the same roots as the British subsidiary of Gottlieb Daimler's operation. Between 1896 and 1960, Daimler made a range of elegant limousines. After being acquired by Jaguar, the brand was relegated to becoming the top trim level of Jaguar XJ saloons. When Tata bought Jaguar, it also acquired the rights to the Daimler name (which the German company shares under license). Tata is now considering reviving the Daimler brand with a new luxury range, but it'll have quite a job on its hands distinguishing itself in name from the Mercedes parent company and in essence from the known quantities of Rolls-Royce and Bentley.

[ Via: The Truth About Cars ]
[ Tag: daimler, tata ]

Tata to enter uber-lux segment with Daimler revival

It's lonely at the top. If you've got a big budget to buy a big luxury sedan, you're typically looking at a Bentley Arnage or a Rolls-Royce Phantom (Mercedes tried to make a go of it with Maybach, but never really managed to establish itself outside the Persian Gulf and hip-hop videos). Now Jaguar's new owners at Tata want to take on the establishment with a storied name of its own: Daimler.Not to be confused with the Mercedes parent company, Daimler has the same roots as the British subsidiary of Gottlieb Daimler's operation. Between 1896 and 1960, Daimler made a range of elegant limousines. After being acquired by Jaguar, the brand was relegated to becoming the top trim level of Jaguar XJ saloons. When Tata bought Jaguar, it also acquired the rights to the Daimler name (which the German company shares under license). Tata is now considering reviving the Daimler brand with a new luxury range, but it'll have quite a job on its hands distinguishing itself in name from the Mercedes parent company and in essence from the known quantities of Rolls-Royce and Bentley.

[ Via: The Truth About Cars ]
[ Tag: daimler, tata ]

Tata Nano to get diesel power

Tata's diminutive Nano will soon be hitting the market with a standard 30-horsepower, 624cc gas engine mated to a four-speed manual transmission. While that may seem a bit small and underpowered, those looking to spend just $2,500 on a brand new car aren't likely to complain. Plus, the combo is good for 54 US miles per gallon, quite the achievement, we'd say. When it was first introduced, Chairman Ratan Tata indicated that a diesel engine was likely soon after launch, and it seems he wasn't kidding around. Displacing 800 cubic centimeters and equipped with common-rail fuel injection along with a turbocharger, the planned twin cylinder diesel engine has been jointly developed by German powertrain specialists FEV, Bosch and Honeywell. So far, no pricing, horsepower or fuel mileage statistics have been released, but the oil-burner is sure to improve fuel mileage even further and will likely add a bit to the cost of the World's cheapest car.

[ Via: The Economic Times ]
[ Tag: diesel nano, diesel tata, diesel tata nano, DieselNano, DieselTata, DieselTataNano, tata motors, tata nano, TataMotors, TataNano ]

HItting $2,500 difficult for Tata's Nano as steel prices rise

The Tata Nano exudes frugality, and when you're trying to build a capable vehicle for a paltry $2,500, that's not exactly unexpected. Unfortunately for the Indian automaker, the quickly rising cost of steel may thwart plans to hit the magic price-point. The price of steel has risen by 50 percent in less than a year, and even though the little Nano is only 1,300 lbs, when you're making an econobox on the mega-cheap, every penny counts. Like US automakers have done in the past, Tata is looking to its suppliers to shoulder some of the financial burden. Amazingly, the suppliers are okay with that, provided that Tata does its share.
Even with concessions from suppliers, it's still up in the air as to whether Tata will achieve its lofty target. It appears using a nice round price as a selling point for a vehicle that's a year away wasn't such a good idea after all.

[ Via: Automotive News ]
[ Tag: 2500 car, 2500Car, steel prices, SteelPrices, tata nano, TataNano ]

Tata tours its Jaguar dealers

Ratan Tata, the man and mover behind Tata motors, is doing a Meet the Parents tour with Jaguar's oldest and largest U.S. dealers. As the best businesspeople do, he is flying across the States to meet the men and women in charge of his newest brand. Incredibly, it is the first time he has ever stepped inside a Jaguar dealership.
Ratan has probably gone on the whistle-stop tour not only to get to know his dealers, but so his new partners could get a glimpse of the man they've all been wary of ever since Tata emerged as a front-running buyer for the brand. What were dealers telling him? They want they want a convertible sports car like the F-Type, a convertible XJ, and an even more upscale car to compete with Bentley.
Dealer reaction has been effusive. The head of Jaguar's dealer council -- who said India was no place for Jaguar -- reversed himself after meeting Tata, saying flat out, "I was wrong." And said Norm Aron, owner of a 55-year-old dealership in Illinois, "I'm telling you this: He's going to make something out of Jaguar. We're in good hands now." Score one for Mr. Tata, and please, Ratan, keep it up. Thanks for the tip, Mannix!

[ Via: Autoweek ]
[ Tag: dealership, dealerships, jaguar, jaguar dealers, JaguarDealers, rajan tata, RajanTata, tata, tata motors, tata-motors, TataMotors ]